I accepted this book because I have very little sales experience and I wanted to get some basic tips on marketing my on-line business.However, I would call the tips in this basic.However, some were helpful.
In chapter one Sue Kasson talks about setting up a WordPress website.I had actually made the switch from Blogger to WordPress with my business website right before I started reading this book.It was a move I had been thinking about making for a long time.So far, there are certainly things on WordPress that I prefer to Blogger, so I think it was a good move.
Sue also mentions briefly the idea of offering a free gift for people who sign up for your newsletter.That kind of lost me because there was no real introduction to the idea of a newsletter.It seemed to come out of left field.However, she introduced the newsletter concept better in chapter 2.
The beginning of chapter two was how to build your contact list for your newsletter.I would have preferred that she go in chronological order first.First talk about the newsletter, target audience, and ideas for contact first.Then talk to me about the contact list.I am a pretty type A, ordered person.I admit.I like ideas presented in order of what makes sense to me.
That said, I really do like the idea of a newsletter, even if it doesn’t get me more business.I often email ideas I have to indie authors I have worked with in piece mail.However, I have realized that the same ideas could apply to other authors as well and that they would probably like to get them, even if they don’t do business with me.After all I went into this business for my passion for literature.Why not offer as much support as I can.
In chapter 3 Sue discussed telemarketing seminars.I can’t say that I would consider doing them, at least not in the near future.There’s nothing wrong with them, as long as they aren’t high pressure sales tactics, it’s just not for me.Besides, I thought we were moving away from those in favor of webinars.She makes no mention of that.
Next, she introduces the concept of Article Marketing.Writing good content articles to demonstrate your an expert in your field and where to get them published, besides your own website.I may try this idea after I work on the newsletter concept more.I am a one step at a time kind of person.
Then Sue discusses Joint Ventures, teaming up with an already established business that is similar of complimentary to yours.Again, baby steps for me.I won’t say I would never do this but not in the foreseeable future.
Next, Sue sums up all of the strategies she presented and talks about setting up a time table to get them all in place.It seemed a bit ambitious for a one person operation, to me.I am trying to keep my business part time.
All in all this is a good book for people who have perhaps a bit of sales experience to start with.However, I did get some things out of it.I especially liked the newsletter idea and I am running with it!Then we will see what the future has in store.One thing I know for sure, I will never be a high pressure sales person.I don’t like them personally, so why would I become one?
3/5
Thanks to Nikki Leigh of Promo 101 Promotional Services and Sue Kasson for this eBook.
Sue Kasson specializes in helping business owners get more clients by having relaxed, authentic and confident client enrollment conversations. She is on a mission to help coaches fill their practices and learn to enjoy getting clients without stress or fear. Sue has a 20+ year sales and sales management background with several Fortune 500 companies and, in the last 11 years, has trained and coached hundreds of people to help them get more clients and sell more of their products and services.
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